New Brand: Simcoe Trauma Recovery Clinic

Three respected Psychotherapists have joined forces to start their own therapy centre, Simcoe Trauma Recovery Clinic (STRC). They offer people the chance to heal their past traumas, using various therapeutic techniques; the most important and effective being Eye Movement Desensitization Reprocessing (EMDR), a revolutionary therapy developed thirty years ago to help victims of emotional trauma effectively heal their brain. It's been an amazing journey learning all about how they can heal people from trauma — physical, emotional, and psychological events that have completely shaped one's life. 

In designing the logo for STRC, we focused our attention to the brain itself, since essentially, the brain is the centre of what STRC does. We created a simplified image that represents the complexities of the human brain — a group of shapes and colours that because of their arrangement, can represent different things, depending on one's perspective. To some it may look like chaos. To some it may look serene. To some, they may see two sides of the brain. To some, it may appear as a cohesive whole. Others may see an image inside the shapes — others may have difficulty seeing anything. These dynamics sum up the brain's complexity of both form and meaning. Everyone's brain is different, and everyone's experience is shaped by their own perspective. (OK that's enough of the philosophical bullroar.)

 The polygon outlines, created with a custom triangle generator program.

The polygon outlines, created with a custom triangle generator program.

 Finished colour polygons.

Finished colour polygons.

The Triangle Generator

We concluded that a rich pattern of polygons — in this case, triangles — would best represent our idea about the brain's complexity. Each line of each shape can represent a connection between synapses, which are the integral part of the brain's structure and function. To create this seemingly randomized shape, we used a triangle generator program. By inputting the colours and amount of angles, the computer created the above group of shapes. Gotta admit, there's a certain amount of randomness to the process, allowing the computer program to generate the shapes for us, while controlling a margin of variables. This makes for a truly unique shape that would be near impossible to reproduce again, while allowing us to avoid the painstaking process of actually drawing out each triangle ourselves — the hours for which our clients could not afford, nor could our patience. Modern technology is great!

 STRC.ca – hosted by Squarespace.

STRC.ca – hosted by Squarespace.

Please take a moment to visit their site, and if you are in the Simcoe County area, keep their service in mind for someone who may be in need. STRC offers many forms of therapy, and can be covered by some insurance policies. Enjoy, and be well!